Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a venture or owning a small business — it is a way of life, applicable to all human economic activities. Living on a planet with finite resources, humanity is sustainable only if there is constant pursuit of innovation and creativity, not just for personal gain but also for the common good.

This book provides concise definitions of 'entrepreneurism', 'entrepreneurship', 'entrepreneur' and 'entrepreneurial' for education and application within the framework of the market economy; acts as a signpost pointing the way toward balancing the short-term need for survival with the long-term need for sustainable growth; and serves as a philosophical beacon that will guide individuals, particularly, business leaders, toward actions in the interest of humanity.

Contents:

• The Pillars and the Foundation:
• Introduction: How Have We Managed?
• From the Entrepreneur to Entrepreneurism: The Evolution of Entrepreneurial Thoughts
• Beyond Maslow's Hierarchy of Needs: The Need for Ownership
• Common Good and the Making of Profit
• What Price "Profit?"
• Value, and Entrepreneurial Cultural Value
• Cost, Economic Cost and the Notion of Residual
• People, People, People
• The Pursuit of Entrepreneurial Culture:
• The Creation of a New Venture
• The New Venture Creation: Planning and the Business Plan
• Caring and Developing a New Venture for Sustainable Growth
• Family Business: The Home-Based Community of Entrepreneurs
• The Tragedy, Glory and Succession of Family Business
• The Succession Challenge and the Glory of Family Business
• Corporate Entrepreneurship: Corporate Power and Issues Concerning Corporate Profit
• Corporate Governance, Responsibility and Profit
• Corporate Management
• Should/Can the Government be Entrepreneurial?
• Charitable and Not-for-Profit Organization Entrepreneurship
• Conclusion: A Model of Gross Planet Productivity

"The authors brilliantly target the area of individual and collective wealth creation and present the results of decades of thinking. Few books can claim to exhibit such a level of realism and optimism, or offer such an inspiring way for individuals and societies to improve their condition."

"The concept could become a watershed for the new world order, as well as a potential Nobel Prize contribution."

"The authors put great emphasis on providing practical information specific to the genesis of entrepreneurism as well as how a successful, entrepreneurial management practice can be implemented in the modern market economy ... A series of questions follow each chapter challenging readers to utilize the knowledge they have gained in the previous chapters by requiring concepts and principles of entrepreneurial management practice be applied to solve real world problems in a wide variety of situations."

"It is evident that the authors were inspired, so the book should prove motivational for the reader too. In close, this book has much to offer the international business scholar, but the audience is wider still — this is a self-help book for the planet."

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