E-COMMERCE OPERATIONS MANAGEMENT
by Marc J Schniederjans (University of Nebraska-Lincoln, USA) & Qing Cao (University of Missouri-Kansas City, USA)
About the Author Marc James Schiederjans is the C Wheaton Battey Distinguished Professor of Business at the University of Nebraska-Lincoln, College of Business Administration. He has written and contributed to numerous books and journals. He was awarded the Distinguished Teaching Award by the University of Nebraska-Lincoln, College of BA in 1985, 1992 and 2000.
Qing Cao is currently an Assistant Professor of Management Information Systems at the University of Missouri-Kansas City, Henry W Bloch School of Business and Public Administration.
This book focuses on managerial issues of operations management for e-commerce businesses. Specifically, it will help students interested in the managerial aspects of running e-businesses to know what is important in their operations, including personnel, technology, and systems. The book uniquely shows how the basic content of operations management (i.e., quality, inventory, product design, etc.) should be applied in an e-business.
Very recent e-commerce research findings and methodologies have been incorporated to offer a broader range of academic contributions. The text is based on hard, empirical evidence provided by numerous e-commerce organizations and research scholars.
The book also presents a detailed, step-by-step set of procedures and successful strategies that readers can use immediately. New knowledge has to be made easy to use and the authors have integrated the current theory with current practice so that users can see the benefits and use them without delay.
A complimentary copy of the ‘Instructor’s Manual and Test Bank' and 10 PowerPoint presentations of the text materials are available for all instructors who adopt this book as a course text.
|
