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    NEW BUSINESS IN INDIA
    The 21st Century Opportunity

    by Paul Davies (Onshore Offshore Ltd, UK)

    Table of Contents (38k)
    Preface (83k)
    Chapter 1: India Now (493k)
    Chapter 2: Why India? (244k)

    About the Author

    Paul Davies founded Onshore Offshore Ltd in the UK and Onshore Offshore Consultancy Services in India, to provide consultancy and executive search services to both Western and Indian companies and also business process outsourcing services to the former. Prior to that, he was the managing director of Unisys India, in charge of developing the business in the Indian market as well as offshoring from the US, UK and Europe. He also took charge of the business operations in southern Africa and the Middle East, and was previously the sales director for Europe. He has a PhD in English, a successful teaching career and 20 years of experience in the IT and services industry in Europe, the US, India and Africa — and a love for India.
     

    New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.

     
    Contents:
    • India Now
    • Why India?
    • Understanding Indians and Indian Business
    • The Domestic Market
    • Which Products, Services and Sectors — and Why
    • Barriers to Entry and How to Overcome Them
    • Creating the Business Case and the Business Plan
    • How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It Yourself
    • Sales and Marketing in India
    • Staffing in India and Global Talent Management
    • Next Steps: Turning These Insights into Real Business Advantage
    • India Tomorrow
     
    Readership: Business professionals: CEOs, CFOs, COOs, CMOs; business development managers; business students; business journalists; business analysts; management consultants.
     
    “A book that provides just the right mix of practical insight and big picture analysis. When it comes to operating in India, Paul Davies is the man to listen to. Davies helps you understand what's going on today whilst also providing a strong feel for what the future will hold.”
    Graeme Leach
    Chief Economist & Director of Policy
    Institute of Directors
     
    “India is morphing in a way that even Indians do not fully understand — this happens when you are a part of some enormous change. Paul Davies has added much of relevance to those who are determined not to miss the 'biggest next bus'. A terrific read.”
    R Gopalakrishnan
    Executive Director
    TATA Sons Limited
     
    “This second book by Paul Davies on the subject of doing business in India is based on a deep understanding of the realities of India and at the same time written by someone who is clearly an Indophile. The book is informative for those who are new to India or are encountering it in the early stages of doing business there. It helps with providing a reality check of the challenges. In this book India is seen as a market in itself rather than simply as a low cost centre and this shift in emphasis is important to those who want to do business in and with India.”
    Dr Shailendra Vyakarnam
    Director, Centre for Entrepreneurial Learning,
    Judge Business School, Cambridge University
    Transitions, United Kingdom and
    the UK India Business Council
     
    “I approached Paul Davies's new book, New Business in India, from two perspectives: as a global executive having worked in three continents helping clients become part of the new economy in Asia, especially India and from the perspective of investors and private equity engagements with India. India is important as a powerhouse economy, with enough momentum to come through a global slowdown – and America's engagement with India shows this. Foreign direct investment (FDI) in India is beginning to approach the levels into China – and the bulk of this comes from the US. What America inc is doing with its money shows how timely and essential – for every US corporation, from mid cap upwards – this new book is. India has so far been offshoring and outsourcing – IT, business processes and call centres. The dynamic manufacturing base, the rapidly growing pharmaceutical industry, the amazing growth in construction and telecoms are now the drivers in India. Davies even shows how the media industry, focused on Bollywood, is a magnet for advertisers, animators and producers throughout the world. The upwardly mobile population that is increasing the size of the middle class means that a billion-people economy is a substantial blessing, creating a huge consumer market which will be as sizeable as the US and European markets – or even bigger. With his usual clear and engaging style, Davies outlines the opportunity India presents the US – what he calls the 21st century opportunity – and then goes on to show not only where the opportunities lie, but how to get into that thriving, exhilarating economy and create market leadership. From my twin points of view, this book is essential reading for all business people – and with the threat of recession at home, grasping the opportunity that is India is even more essential. Look at the focus that the US Government has on trade with India and you will start to see why this book is absolutely on the button.”
    Rakesh Mittal
    Global Executive and pioneer in Global Collaboration Industry
     
    246pp    Pub. date: Jun 2008  
    ISBN:   978-981-279-042-2
    981-279-042-X
       US$29.95 / £16

     


     

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