About the Author

Paul Davies founded Onshore Offshore Ltd in the UK and Onshore Offshore Consultancy Services in India, to provide consultancy and executive search services to both Western and Indian companies and also business process outsourcing services to the former. Prior to that, he was the managing director of Unisys India, in charge of developing the business in the Indian market as well as offshoring from the US, UK and Europe. He also took charge of the business operations in southern Africa and the Middle East, and was previously the sales director for Europe. He has a PhD in English, a successful teaching career and 20 years of experience in the IT and services industry in Europe, the US, India and Africa — and a love for India.

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.

Contents:

• India Now
• Why India?
• Understanding Indians and Indian Business
• The Domestic Market
• Which Products, Services and Sectors — and Why
• Barriers to Entry and How to Overcome Them
• Creating the Business Case and the Business Plan
• How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It Yourself
• Sales and Marketing in India
• Staffing in India and Global Talent Management
• Next Steps: Turning These Insights into Real Business Advantage
• India Tomorrow

“A book that provides just the right mix of practical insight and big picture analysis. When it comes to operating in India, Paul Davies is the man to listen to. Davies helps you understand what’s going on today whilst also providing a strong feel for what the future will hold.”.

"India is morphing in a way that even Indians do not fully understand - this happens when you are a part of some enormous change. Paul Davies has added much of relevance to those who are determined not to miss the 'biggest next bus'. A terrific read."

"This second book by Paul Davies on the subject of doing business in India is based on a deep understanding of the realities of India and at the same time written by someone who is clearly an Indophile. The book is informative for those who are new to India or are encountering it in the early stages of doing business there. It helps with providing a reality check of the challenges. In this book India is seen as a market in itself rather than simply as a low cost centre and this shift in emphasis is important to those who want to do business in and with India."