First, a popular new website, Friendster, is used to show the potential power of social capital accessed via social networks. Unfortunately, the potential of social networks often cannot be realized because of various socio-cultural constraints. Taking account of these constraints, the authors offer three empirical generalizations about social networks and show how the concepts of homophily, social boundaries, and bounded rationality provide a framework for understanding the observations. In reviewing these generalizations, well established theoretical contributions and empirical findings from the social capital and social networks literatures are provided to help the reader understand these concepts. Throughout the text, various research designs are explained for studying social networks, as well as the issues around their use. Social Capital and Entrepreneurship concludes by examining the tension between the properties of social networks used in entrepreneurship researchers’ models and the limited perspective on networks available to practicing entrepreneurs.

Social Capital and Entrepreneurship is intended for scholars and graduate students in the field of entrepreneurship who wish to learn the basic vocabulary of social network and social capital analyses. In addition, entrepreneurs can gain insight into the use of social networks in practice.

Published by Now Publishers and marketed by World Scientific

Contents:

• Introduction
• Observation 1: Social Networks Tend Toward Homogeneity, Not Diversity
• Observation 2: Not All Relationships are the Same
• Observation 3: Some People are Sought Out More Than Others
• Summary and Conclusions