edited by George Tesar (Umeå University, Sweden), Sibdas Ghosh (Dominican University of California, USA), Steven W Anderson (University of Wisconsin-Whitewater, USA), & Tom Bramorski (University of Wisconsin-Whitewater, USA)

Table of Contents (25k)
Introduction (36k)
Chapter 1: Managing the Creative Process in a Cross Functional Global Environment (101k)

This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

• The Windex 1200: Aircraft Development
• Flatplains Robotics International
• Phytoremediation: A Natural Solution to Environmental Contamination
• Commercialization and Survival of Innovation
• Lifeline Therapeutics
• Lifton Hydra Team
• Biosolutions Incorporated: A Company in Search of Financing
• Intuit Proseries (A)
• New Product Launch Marketing Research Findings
• Technology Transfer at Laserservice Incorporated
• and other articles