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STRATEGIC TECHNOLOGY MANAGEMENT
Building Bridges between Sciences, Engineering and Business Management
edited by George Tesar (Umeå University, Sweden), Sibdas Ghosh (Dominican University of California, USA), Steven W Anderson & Tom Bramorski (University of Wisconsin-Whitewater, USA)
This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.
Contents:
- The Windex 1200: Aircraft Development
- Flatplains Robotics
International
- Phytoremediation: A Natural Solution to Environmental Contamination
- Commercialization and Survival of Innovation
- Lifeline Therapeutics
- Lifton Hydra Team
- Biosolutions Incorporated: A Company in Search of Financing
- Intuit Proseries (A)
- New Product Launch Marketing Research Findings
- Technology Transfer at Laserservice Incorporated
- and other articles
Readership: Upper level undergraduates, graduate students and academics in
finance, marketing, management and the sciences; executives in education and training and R&D business.
“There is no doubting the quality and value represented by the cases ... the cases provide a rich basis from which to design teaching material.”
| Journal of Product Innovation Management |
| 408pp |
Pub. date: Feb 2004 |
Request for inspection copy
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