by Mitsuru Kodama (Nihon University, Japan)

Table of Contents (48k)
Preface (46k)
Chapter 1: Project-based Organizations (170k)

With the development of information technology in recent years, there is a growing need to merge different technologies and services, to develop products, services and business models that span different industries. Corporations must have processes through which they can access share, and integrate diverse knowledge. In this book, the author proposes a dynamic yet practical method for project leaders to integrate diverse knowledge distributed on projects network to develop new products, services and business models. Case studies on companies such as Vodafone, SHARP, Mitsubishi Electric, Canon, Sony, Matsushita Electric are considered. The book can be used by high-tech organizations from the standpoint of project management or team management for innovation.

• Project-Based Organizations
• Project Networks as Marketing Innovation — The Challenge of the Mobile Communications Businesses
• Boundary Innovation Through Project Networks — J-Phone and Sharp Take on the Challenge of Camera-Loaded Mobile Phone Development
• Radical Innovation Through Integrative Competencies of Project-Based Organization: Case Study of Mitsubishi Electric
• Business Model Innovation Through Boundary Management: Case Study of PlayStation by Sony
• Boundaries Synchronization: Case Study of Matsushita Electric and Canon
• Use of Project Formation to Stimulate Innovation in a Traditional Big Business: Case Study of Communications Businesses in Japan
• Innovation by Project-Based Organizations
• Implications and Conclusions