edited by Joe Tidd (SPRU, University of Sussex, UK)

Table of Contents (64k)
Preface (73k)
Chapter 1: From Models to the Management of Diffusion (253k)

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

• Generic Factors Influencing the Diffusion of Innovations:
  • From Models to the Management of Diffusion (J Tidd)
  • Understanding the Pre-diffusion Phases (J R Ortt)
  • Achieving Adoption Network and Early Adopters Acceptance for Technological Innovations (F Frattini)
  • Launch Strategies for New Product Success (S Hart & N Tzokas)
  • Co-constructing the Brand and the Product (J K Christiansen et al.)
  • Understanding Consumer Responses to Innovations (Q Wang)
  • Developing Technical and Market Standards for Innovations (D Chiaroni & V Chiesa)
• Sector-Specific Dynamics of Diffusion:
  • Diffusion of Pharmaceutical Innovations in Health Systems (R A Atun et al.)
  • Diffusion of Telecommunications Technologies: A Study of Mobile Telephony (W-L Chu et al.)
  • Diffusion of Environmental Products and Services — Towards an Institutions-Theoretic Framework: Comparing Solar Photovoltaic (PV) Diffusion Patterns in Japan and the US (K L Shum & C Watanabe)
• Prediction of Future Patterns of Diffusion:
  • Forecasting Technology Diffusion (T Daim et al.)
  • Modeling and Forecasting Diffusion (N Meade & T Islam)