Foundations and TrendsŪ in Human-Computer Interaction
UNDERSTANDING WEB CREDIBILITY
A Synthesis of the Research Literature
by Jonathan Lazar, Gabriele Meiselwitz & Jinjuan Feng (Towson University, USA)
As more of our communication, commerce, and personal data goes online, credibility becomes an increasingly important issue. How do we determine if our e-commerce sites, our healthcare sites, or our online communication partners are credible? Understanding Web Credibility: A Synthesis of the Research Literature focuses on the issues related to web credibility.
It starts by examining the cognitive foundations of credibility. Other sections examine not only the general credibility of web sites, but also online communication, such as e-mail, IM, and online communities. Training and education, as well as future issues (such as CAPTCHAs and phishing), are also addressed. Finally, the implications for multiple populations (users, web developers, browser designers, and librarians) are discussed, along with some of the future threats to credibility.
Understanding Web Credibility: A Synthesis of the Research Literature provides a thorough reading for individuals interested in the topic of credibility.
Published by Now Publishers and marketed by World Scientific
Contents:
- Introduction
- User Aspects of Credibility
- Understanding Credibility
in Different Application Areas
- Education and Training
- Future of Credibility
- Implications
- Summary
- References
Readership: Postgraduates, researchers and professionals.
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