Asia-Pacific Business Series - Vol. 1
GUANXI AND BUSINESS
by Yadong Luo (University of Hawaii, Honolulu)
Guanxi (interpersonal relationship) is one of the major dynamics of Chinese society. It has been a pervasive part of the Chinese business world for the last few centuries. It binds literally millions of Chinese firms into a social and business web. It is widely recognized to be a key determinant of business performance, because the life-blood of the macro economy and micro business conduct in the society is the guanxi network. Any business in this society, including local firms as well as foreign investors and marketers, inevitably faces guanxi dynamics. No company can go far unless it has extensive guanxi in this setting. In China's new, fast-paced business environment, guanxi has been more entrenched than ever, heavily influencing Chinese social behavior and business practice.
Despite the current academic and practical interest in guanxi, there is no book-length treatment systematically and vigorously exploring the concept and practice from the business perspective. This book fills that gap by exploring the various social economic cultural, and business issues relating to the complex concept and practice of guanxi.
Contents:
- Definition, Principles, and Philosophy of Guanxi
- Economic
Perspective of Guanxi
- Guanxi and Firm Performance
- Organizational Dynamics and Guanxi
- Guanxi-based Business Strategies
- Foreign Businesses and Guanxi
- Business Implications of Corruption
- Practical Guidelines to Guanxi Cultivation
Readership: Students, managers and academics in economics, finance, operations
research, management and business sociology.
"It is a timely book in its attempt to provide clarity to the concept, offer a conceptual analysis of the phenomenon, and provide practical ideas to managers ... I consider the book to be an excellent primer for managers, especially Westerners, who wish to have a basic lesson on the concept of guanxi and related phenomena."
| Asia Pacific Journal of Management |
"As a guide to current practice, this book is good value. It contains a wealth of illustrative stories and has useful summary diagrams of the main ideas. It will be of much use to practitioners."
| 356pp |
Pub. date: Jul 2000 |
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