CHINESE MULTINATIONALS
edited by Jean-Paul Larçon (HEC Paris, France)
Table of Contents (45k)
Preface (31k)
Foreword (33k)
Chapter 1: Corporate Strategies of Chinese Multinationals (174k)
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.
The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
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Contents: |
- Corporate Strategies of Chinese Multinationals (Z-M Jin)
- China's Go Global Policy (Z-X Li)
- China's Outward Foreign Direct Investment (Z-X Li)
- The Internationalization Process of Chinese Multinationals (R-P Kang)
- International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang)
- Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré)
- Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li)
- Corporate Culture and Organization of Chinese Multinationals (Y-H Wang)
- Chinese Multinationals and Global Value Chains Lenovo (F Duhamel)
- Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge)
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| Readership: Academics, graduate students and business executives and professionals interested in Chinese business. |
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“Thanks to China's access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another “long march” for the growth of Chinese entrepreneurs and China's economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process.” |
Liu Chuanzhi
President and CEO
Legend Holdings Ltd, Beijing, China |
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“At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies.” |
Henri de Castries
Chairman and CEO
Management Board AXA, Paris, France |
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“This is an exceptional book with real strategic insight into the rise of several leading Chinese multinationals. It is a must-read for academics and practitioners who wish to understand the subtleties of the Chinese market and the evolving role Chinese companies have on the international arena.” |
Eric Cornuel
Professor of Strategy, Director General European Foundation for Management Development
Brussels, Belgium |
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“Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by Chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players.” |
Saul Estrin
Professor of Economics, Head of Management Department
London School of Economics, UK |
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“The miraculous emergence of the Chinese economy for the past three decades has reshaped the landscape of the world economy, just like those of the emergence of the US, German, and Japanese economies in history. With extraordinarily high national savings rate, China very likely will be the home of many of tomorrow's largest multinationals.
A team of researchers from HEC Paris and Tsinghua School of Economics and Management, leading business schools in Europe and China, have joined forces in a project attempting to understand the emerging Chinese multinationals from Chinese and international perspectives. The outcome is this insightful and fascinating book. It surely will be on the top of any reading list of the Chinese economy and Chinese multinationals.” |
Li Daokui
Professor of Economics and Director of the Centre for China in the World Economics (CCWE)
Tsinghua University, Beijing, China. |
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“A must-read for business leaders and scholars interested in understanding the rise of Chinese multinationals. The book provides unique insights on the ambitions and commitment of many Chinese companies to ‘go global’, their strategies and internationalization processes.” |
Carlos Losada Marrodán
Professor of Strategy, Director General ESADE
Spain |
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“This book will be of great interest and value to managers as well as researchers interested in understanding the evolution of Chinese multinationals. It offers an insight into the present wave of Chinese globalization. It combines a strategic and managerial approach to global issues affecting Chinese multinationals.
The book provides a comprehensive overview of the international strategies of leading Chinese corporations over a ten-year period (1986–2006). It stands out as an excellent offering; the content is very informative and written in a concise manner. It is an exciting book covering different facets of the internationalization process of emerging multinationals from China.” |
Subramanyam Raghunath
Professor of Corporate Strategy and Policy
Indian Institute of Management Bangalore, India |
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“The emergence and impact of Chinese multinational enterprises will mirror the rise of China — these firms will have important impact on international business and trade, will pose complex challenges for partners and managers, and will present many puzzles and opportunities for practitioners and academics. Larçon's book provides excellent insights that will help managers and researchers understand the emergence, operations and strategies of Chinese multinationals. Highly recommended!” |
Kulwant Singh
Professor of Business Policy
National University of Singapore Business School, Singapore |
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| 300pp |
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Pub. date: Oct 2008 |
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| 300pp |
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Pub. date: Oct 2008 |
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| 300pp |
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Pub. date: Oct 2008 |
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