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    CHINA BOOK PUBLISHING
    The First Official Industry Report

    by The GAPP Book Department

    China's publishing industry has experienced vigorous development over the past few years. In 2004, the total publication value (based on list price) exceeded RMB 100 billion in addition to the huge advertising revenue of newspapers and periodicals as well as the value added of printing and other related segments. This has further enhanced the dominant position of publishing within the entire culture industry.

    This industry report aims to present the reader with a comprehensive picture of China's publishing industry from 2003 through 2006. It provides accurate, comparable data as well as objective, insightful investigations using proven methods of industrial economics. These data and investigations will offer a significant guide for China's planning and development of its publishing industry in the 21st century.

    Published by Cengage Learning Asia and marketed by World Scientific Publishing Co.

     
    Contents:
    • Industry Environment of China's Book Publishing Industry
    • Overall Situation of China's Book Publishing Industry
    • Supply and Demand Analysis of China's Book Publishing Industry
    • Organizational Analysis of China's Book Publishing Industry
    • Foreign Trade of China's Book Publishing Industry
    • A Survey of China's Book Publishing Industry: 2005–2006
     
    Readership: All those who are interested in China's book publishing industry and its latest developments.
     


     
    161pp    Pub. date: Sep 2007  
    ISBN:   978-981-4232-02-9
    981-4232-02-5
       US$49.95 / £37

     


     

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    Updated on 20 November 2009