by Guangwei Xin

About Guangwei Xin

This is the first book providing an in-depth analysis of the publishing industry in China. It is also the first book of its kind written for an international audience.

The author gives a comprehensive and objective commentary on the current situation and trends of the Chinese publishing industry in the WTO era. The integration process of the Chinese publishing market with those of Taiwan and Hong Kong, and the entry of foreign investments are also addressed in this book. Seventy years ago, world-renowned author Pearl S Buck presented the Chinese people to the western world by introducing Lin Yutang's My Country and My People. In the same way that Lin Yutang tried to bridge the cultural gap between the East and West with his philosophies and writings, Thomson Learning hopes to offer the western world a window into the modern Chinese publishing industry through this book, Publishing in China.

Published by Cengage Learning Asia and marketed by World Scientific Publishing Co.

• The Book Publishing Industry in the Chinese Mainland
• Magazine Publishing in the Chinese Mainland
• Audio-Video and Electronic Publishing, and Publishing Research in the Chinese Mainland
• Book Distribution in the Chinese Mainland
• The Publishing Industry of Taiwan
• The Publishing Industry of Hong Kong and Macau
• Copyright Trade after China Joined the Berne Convention
• Sino-Foreign Book Copyright Trade
• Foreign Investment in China's Publishing Industry
• Market Entry and Survival Strategies