ANATOMY OF THE CHINESE BUSINESS MIND
An Insider's Perspective
by Fangyuan YUAN (The United States Naval Academy) & Meiru LIU (Portland State University, USA)
About the Authors
Dr Fangyuan Yuan, an established researcher and educator in business Chinese and Chinese culture, has published widely and developed the largest college-level business Chinese program. She is a frequent presenter and invited speaker, as well as a recipient of ivy-league-consortium grant. She holds an assistant professorship at the US Naval Academy.
Dr Meiru Liu, language and culture professor, head and founder of business Chinese program and Director of Confucius Institute at Portland State University, has authored books on business Chinese and culture, Chinese politics, government, and economic reforms. She has presented and published numerous journal articles in her research areas.
This book is the first of its kind that provides a comprehensive overview and insightful analyses of Chinese business culture, behavioral patterns, and mind games from an insider's perspective. It traces the underlying causes of these patterns and games in the context of Chinese philosophy, history, culture, political and economic systems, and regional features. It aims to cover all information essential to understanding the fundamental issues when an international business person conducts business in China or communicate with the Chinese community. It also presents a collection of real cases to illustrate and substantiate theoretical analyses and factual explanations in combination with plenty of useful practical advice and how-to tips.
Published by Cengage Learning Asia and marketed by World Scientific Publishing Co.
|
