Foundations and TrendsŪ in Technology, Information and Operations Management
BEHAVIORAL OPERATIONS MANAGEMENT
by Christoph H Loch (INSEAD) & Yaozhong Wu (National University of Singapore)
Behavioral Operations Management stems from a long observed gap in operations management on our understanding of human behavior and the emergence of a set of methods that promise the potential of being able to address such behavioral issues. The recent emergence of a set of methods and structured areas of study allow us to analyze behavioral issues within the OM paradigm. The potential of Behavioral Operations Management is a continuation of using rigorous mathematical theory and scientific experimental methods to study a set of phenomena previously unable to be modeled.
Behavioral Operations Management starts with a short overview of the field of operations management. The authors define Behavioral OM and overview a number of important relevant behavioral issues including their applications in the existing OM work. Finally, the authors propose new directions for research on these topics.
Published by Now Publishers and marketed by World Scientific
Contents:
- Introduction
- Individual Decision Making Biases
- Social Preferences
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Further Research Avenues: Behavioral OM Models of Culture
- References
Readership: Graduate students and postgraduates in operations management,
operations research, behavioral economics and management researchers.
"This article is an excellent review of the behavioral OM literature. It is a must-read for every PhD student in OM and I expect it to be highly cited and influential."
Teck H Ho
University of California, Berkeley |
| 112pp |
Pub. date: Jan 2008 |
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