Foundations and Trends® in Marketing
CHOICE MODELS IN MARKETING
Economic Assumptions, Challenges and Trends
by Sandeep R Chandukala (Indiana University), Jaehwan Kim (Korea University Business School), Thomas Otter (Johann Wolfgang Goethe-Universität Frankfurt), Peter E Rossi (University of Chicago) & Greg M Allenby (Ohio State University)
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives.
The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.
Published by Now Publishers and marketed by World Scientific
Contents:
- Introduction and Scope
- Basic Assumptions
- Economic Models of
Choice
- Beyond Economics
- Concluding Thoughts
- Annotated Citations of Economic Choice Models in Marketing
- References
Readership: Graduate and postgraduate, practitioners interested in choice
models, marketing and consumer research professionals.
| 96pp |
Pub. date: Sept 2008 |
|
