by Joshua M Korman (Stanford University, USA) & Heather J Furnas

Plastic surgeons may go through extensive training to be excellent clinicians, but they often end up learning how to practice the business of medicine through trial and error. This unique book, targeted specifically at plastic surgeons and other general practitioners, seeks to address this glaring weakness; it offers many different viewpoints while covering a wide ranging multitude of topics that includes the latest know-how on how to build one's website and office surgery suite, track his practice for increased productivity, and develop medical inventions and a medspa. The Business of Plastic Surgery also features notable authors like Michael Longaker, Robert M Pearl, and Mark Gorney.

• Solo Practice
• A Practice with Single Specialty Partners
• Academic Practice
• A Practice in a Large Multi-Specialty Group
• Working at Kaiser
• Leaving a Practice
• Legal and Financial Concerns including Asset Protection
• Selling and Buying a Practice
• Building an Outpatient Surgery Center
• Online Marketing
• Internal and External Marketing and Public Relations
• Creating, Carving, and Marketing a Niche in Plastic Surgery
• The 100% Insurance-Based Plastic Surgeon
• The Combined Insurance-Based and Cosmetic Practice
• Monitoring Your Practice Through Metrics
• Medical Inventions
• Recognizing and Dealing with Stress
• Retirement
• New Technology and How to Evaluate It
• MedSpa: To Have One or Not
• Legal Aspects of Plastic Surgery
• Preventative Maintenance of Your Practice
• Protecting Yourself from Embezzlement and Theft
• Malpractice and Your Practice