edited by Joshua M Korman (Stanford University, USA) & Heather J Furnas

Table of Contents (37k)
Preface (31k)
Chapter 1: The Job Search (650k)

Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically to plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise.

• Career Directions:
  • The Job Search (S P Davison & M W Clemens)
  • Choosing an Academic Career in Plastic Surgery (G C Gurtner & M T Longaker)
  • Solo Practice (J M Korman & H J Furnas)
  • The Combined Reconstructive and Cosmetic Surgery Practice (J M Mlakar)
  • Making a Living in Reconstructive Surgery (S P Davison & M W Clemens)
  • Pursuing a Career at Kaiser Permanente (R Pearl)
  • Group Practice in Plastic Surgery (D J Johnson)
• Marketing and Monitoring:
  • Internal and External Marketing and Public Relations (A Cohen)
  • Online Marketing (R Miller)
  • Optimizing Your Practice (M B V Olesen)
  • Preventative Maintenance of Your Practice (G M Franklin)
• Enhancing Both Practice and Career:
  • Developing, Establishing, and Operating Your Own Surgical Suite (G Merrick)
  • Publishing in Plastic Surgery (D M Gupta et al.)
  • Technology, Toys, and Traps (F Canales)
  • A Medspa: To Have or Not to Have (M D Vistnes & L Heublein)
  • Medical Inventions: From Idea to Funding (J M Korman)
• Watching Your Back:
  • Contracts (C K Lucas, Esq.)
  • The Wheel of Misfortune: Avoiding Medical Liability in Elective Surgery (M Gorney)
  • Use of the Internet by Patients: How It Affects Your Practice and What to Do About It (R P Gruber)
  • Recognizing and Dealing with Stress: A New Model of Resilience (S Sideroff)
  • The Challenges for Women in Plastic Surgery (D J Johnson et al.)
• Retirement and Protecting Your Assets:
  • Physician Asset Protection (J Adkisson)
  • Personal Financial Planning for Plastic Surgeons (L B Keller)
  • Qualified Retirement Plans (R A Pope)