(ISSN: 1793-3137)
Series Editor
Philippe Lasserre
Emeritus Professor of Strategy and Asian Business
INSEAD
Email: philippe.lasserre@insead.edu
The objective of the Asia-Pacific Business Series is to foster the knowledge of scholars and managers about specific managerial and business strategic issues that firms encounter in the Asia-Pacific region. For the past five decades, Asia has been rising as a major global economic center. Beginning with Japan in the early 1960s, economic growth and competitive challenge to the West has spread over to the four “tigers”: Korea, Taiwan, Hong Kong and Singapore. Despite the financial crisis of 1997, Indonesia, Thailand and Malaysia have all successfully staged a comeback. Now, China and India with their massive population and sustained growth are considered to be the future global juggernauts. From one tenth in the 1960s, the region is currently contributing to nearly a third of the world's GDP. Both multinational and local firms have played a critical role in this development.
Managing and developing businesses in Asia calls for significantly different paradigms than the ones used in the Western world. The aim of this series is to understand and analyze these differences, and help managers and scholars find their ways around the business systems, managerial practices, competitiveness practices and cultural attributes that characterize Asian business.
Authors are invited to submit original research-based manuscripts that illustrate and enlighten some of the most challenging present and future issues of conducting business in the region. Topics can belong to but not limited to the following business/management fields:
• Business systems analysis
• Competitiveness analysis at the regional level or within key countries
• Cases studies of firms
• Consumer behavior
• Managerial issues such as marketing, human resource or operations management
• Socio-political related issues
Proposals will be subjected to reviews and should consist of a table of contents, a summary of each chapter, a brief summary of the background and qualifications of the authors or editors, and a statement of the overall aim of the book and the expected readership.
Proposals can be sent to the Series Editor at philippe.lasserre@insead.edu or to the Publisher at editor@wspc.com
Published titles
Vol. 1
Guanxi and Business
by Yadong Luo
Vol. 2
From Adam Smith to Michael Porter
Evolution of Competitiveness Theory
by Dong-Sung Cho & Hewy-Chang Moon
Vol. 3
Islamic Banking and Finance in South-East Asia
Its Development and Future
(2nd Edition)
by Angelo M Venardos
Vol. 4
Asian Models of Entrepreneurship - From the Indian Union and the Kingdom of Nepal to the Japanese Archipelago
Context, Policy and Practice
by Léo-Paul Dana
Vol. 5
Guanxi and Business
(2nd Edition)
by Yadong Luo
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