Foundations and Trends® in Marketing
Editor-in Chief
Jehoshua Eliashberg
University of Pennsylvania, USA
Email: eliashberg@wharton.upenn.edu
Co-Editors
Teck H Ho (University of California, USA)
Mary Frances Luce (Duke University, USA)
Published by Now Publishers and marketed by World Scientific
Published titles
Brand Attachment
Construct, Consequences and Causes
by C Whan Park, Deborah J MacInnis & Joseph Priester
Customer Equity
Measurement, Management and Research Opportunities
by Julian Villanueva & Dominique M Hanssens
Understanding Hope and Its Implications for Consumer Behavior
I Hope, Therefore I Consume
by Deborah J MacInnis & Hae Eun Chun
Forthcoming titles
Applied Probability Models in Marketing
by Peter Fader (University of Pennsylvania) & Bruce Hardie (London Business School)
Spatial Models in Marketing
by David Bell (University of Pennsylvania)
