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(ISSN: 1793-5660)
Starting from the Industrial Revolution, businesses have evolved in consonance with emergence of technology in every field of human endeavor. To keep pace with the changing technology, business concepts have evolved in financial engineering, marketing and advertising, and harnessing of human resources. The new century beholds new challenges for businesses — globalization, the world as an "electronic village" and climate change, to name a few. Emerging concepts include: (a) entrepreneurship, (b) knowledge management, (c) outsourcing and off-shoring, (d) innovative business models, and (e) participative approach of all stakeholders. This series aims to highlight and educate practitioners, scholars and managers about the changes that are visible in the earliest part of the 21st century and other transformations predicated for the future. Focusing primarily on developing economies, the series will highlight Asian successes and lessons for budding entrepreneurs, in the hopes of catalyzing more Asian business successes.
Authors are invited to submit original research-based manuscripts that illustrate and enlighten some of the most challenging present and future issues of conducting business in the 21st century. Book proposals will be subjected to review, and should consist of a table of contents, a summary of each chapter, a brief summary of the background and qualifications of the authors or editors, and a statement of the overall aim of the book and the expected readership.
To contribute to this book series, contact editor@wspc.com
Published titles
Vol. 1
New Business in India
The 21st Century Opportunity
by Paul Davies
Vol. 2
Indian Economic Superpower
Fiction or Future?
edited by Jayashankar M Swaminathan
Vol. 3
China Rising: Will the West Be Able to Cope?
The Real Long-Term Challenge of the Rise of China — and Asia in General
by Jan Willem Blankert
Vol. 4
Fundamentals of Sustainable Business
A Guide for the Next 100 Years
by Matthew Tueth
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