edited by Luiz Moutinho (University of Glasgow, UK) & Kun-Huang Huarng (Feng Chia University, Taiwan)

Table of Contents (46k)
Chapter 1: Organisational Romance: Theorising and Researching an Underexplored Phenomenon (97k)

Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide.

The second volume in the Advances in Doctoral Research in Management series comprises doctoral research papers and research notes, which are shorter versions of extended monographs. Research methodology papers that introduce applications of new methodological concepts, techniques, and tools are also included in this comprehensive volume.

• Organisational Romance: Theorising and Researching an Underexplored Phenomenon (K Riach & F Wilson)
• An Application of Extreme Value Theory in Modelling Extreme Share Returns (K Tolikas)
• Naïve Bayes as a Means of Constructing Application Scorecards (A C Antonakis & M E Sfakianakis)
• On the Benefits of Industrial Network: A New Approach with Market Survey and Fuzzy Statistical Analysis (S-M Ho & B Wu)
• An Examination of Determinants of Likelihood of Consideration of Counterfeit Luxury-Branded Products (X-M Bian)
• Materialism in Europe: A Cross-Cultural Approach (F A de Sá Neves dos Santos & E Reis)
• Implementing Services in Pricing Decisions to Enhance the Customer Relationship — A Framework for Price Setting (S Lüders et al.)
• Testing Significance of Variables in Regression Analysis When There is Non-Normality or Heteroskedasticity: The Wild Bootstrap and the Generalized Lambda Distribution (E Pavlidis et al.)
• Method of DNA Computing and Its Application to Group Management (J Watada)