by Bengt-Arne Verdin (Malardalen University, Sweden)

This book argues far the need to make design the driving force for propelling innovation, as it provides important impetus for innovation, realizing dreams and obtaining a different focus from cost, technology, or production processes. Design also evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines.

This volume offers the “how-to's” for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user. It will also serve as a checklist, primer, and handbook, providing the reader-practitioner hands-on, but sometimes provocative advice The Design-Inspired Innovation Workbook, an indispensable handbook and important foundation for facilitating dialog between internal and external product service managers and designers aims to cover a vast arena of design-cum-innovation efforts while making the reader discover or invent the exact undertakings by him or herself.

• The Argument(s) for Design-Inspired Innovation
• The Language of the Meta-Product
• Organizing for Inspiration
• Connecting with the End User
• Broadening the Scope
• Communicating the Future
• The Atoms of Design
• Mental Models: What to Look for in Future