by Bengt-Arne Vedin (Royal Institute of Technology, Sweden)

Table of Contents (79k)
Chapter 1: Prologue: Instances of Design — Case Stories (4,909k)
Chapter 6: Multi-Dimensional Creativity (740k)

About Bengt-Arne Vedin

This book argues for the need to make design the driving force for propelling innovation, as it provides important impetus for innovation, realizing dreams and obtaining a different focus from cost, technology, or production processes. Design also evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines.

This volume offers the “how-to's” for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user. It will also serve as a checklist, primer, and handbook, providing the reader-practitioner hands-on, but sometimes provocative advice. The Design-Inspired Innovation Workbook is an indispensable handbook and important foundation for facilitating dialog between internal and external product service managers and designers, and aims to cover a vast arena of design-cum-innovation efforts while making the reader discover or invent the exact undertakings by him or herself.

• Prologue: Instances of Design — Case Stories
• Introduction: What This Book is and How to Approach It, Work with It
• Counting on Design: Are There Any Profits in Design-Related Innovation?
• The Organization, the Process, the User
• Beauty-Driven Innovation?
• Multi-Dimensional Creativity
• Changing the Broadening the Scope
• Communicating with an Imaginary Design
• Building Blocks to Design
• The Future is — Now
• Afterword: Designing the Innovation-Inspired Manager
• Acknowledgements
• About the Author